ALS Ice Bucket Challenge


Published on Aug 28, 2014

Apart from doing the ALS Ice Bucket Challenge, MY Psychology would like to share with you why this challenge can attract so many people to do it. What is the motivation behind this ice bucket challenge?

1. The need to include other in this viral content
2. The need to be included in this viral content
3. The idea is simple
4. The task is easy
5. It’s meaningful to do it

We hope this provides clearer view on seeing how this challenge spreads like wildfire on social media besides creating the awareness of ALS.

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Posted in Psychology Videos.

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